Guideline to create a good filter
- Create specific filters for the most popular categories. Don't just rely on simple filters like color or size. Think of what people really want to differentiate between the various items.
- Put the most important filters at the top. The list of filters doesn't have to be in alphabetical order.
- Include compatibility features when things like device type or operating system matters.
- Try to create theme filters when appropriate. For example, creating a filter for floral themed items can help people find products from different categories that could pair well together.